It was all about how we may still be able to avoid blowing up our planet if we get businesses to recognise the value of the natural resources they are using, polluting, or destroying with their activities.
Personally, I would prefer if people could just do the right thing because it is the right thing to do, and wouldn’t need price tags and bribes to steer them in the right direction. But as we do live in a society where money talks, and which isn’t going to change any time soon, I guess the ecosystem services idea may well be our best chance for saving what's left of our natural environment.
As this is all very topical and important, I wrote a feature about what I learned at the Forum, which is out in Current Biology today:
Valuing Nature
Current Biology, Volume 21, Issue 14, R525-R527, 26 July 2011
doi:10.1016/j.cub.2011.07.003
FREE access to full text and pdf file
Oh, and I especially enjoyed Sandra Bessudo's talk (in Spanish) on the natural wealth of Colombia, and what should be done to protect it, so here's a picture of her:
This is my own photo, but there are lots of official photos from the event at the Smith School of Enterprise and the Environment's photostream.
1 comment:
Sounds like a very useful conference. Yes, it would be great if industry embraced green values because it was the right thing to do.
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